Свежие выпуски ChangeThis

THE RISE AND FALL OF THE HIT
by Chris Anderson


Chris Anderson, author of The Long Tail, chronicles the history of the blockbuster and explains why the traditional model of marketing and selling music no longer works.

http://changethis.com/26.01RiseFallHit
http://changethis.com/pdf/26.01RiseFallHit.pdf

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The Power of the Marginal

by Paul Graham

This clever and entertaining essay from Paul Graham discusses how outsiders, free from convention and expectations, often generate the most revolutionary of ideas.

http://www.changethis.com/26.03.PowerMarginal
http://www.changethis.com/pdf/26.03.PowerMarginal.pdf

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We Need a New Word for Brand

by Michel Hogan


Today’s customers are sick of slick superficiality and desire truth in advertising. Michel Hogan shows you the way toward brand authenticity.

http://www.changethis.com/26.05.NewWordBrand
http://www.changethis.com/pdf/26.05.NewWordBrand.pdf